Kicking off the New Year with #BlogTour and #Giveaway

As a follow up to ‘My Brilliant #BookBlitz across the Blogscape‘ I enjoyed the first part of January 2018 with an amazing Blog Tour for my debut romantic thriller “Beginnings.”

This is the first time I have used the professional services of a Book Blogger to do some serious marketing – and who better to turn to than Rachel’s Rare Resources with a host of different packages for authors.

This is how the Blog Tour worked. Every day for 7 days, my book was promoted on 3 different book blogs. For some, this included a bit of blurb about my book, my biography, my social networks and best of all, a prize giveaway for a signed paperback. The sharing on these posts across social media was phenomenal, potentially reaching 1000s of readers.


Best of all, a number of these bloggers reviewed my book and some of their testimonials moved me to tears. It’s often easy to lose faith in yourself as an author (and I’ve been there!) Dwindling sales and reviews can make you feel like giving up at times…

But if ever my flagging confidence needed a boost, this Blog Tour hit the spot. So I’d like to share just a few of those kind words.

“This thriller is action-packed and engrossing located in the seamy side of London in the 1970s,” says The Eclectic Review.

“Beginnings is a truly white knuckle ride of a book with a heart warming love story weaved within its pages.” says Wrong Side of Forty about the first book of the Same Face Different Place series.

“10☆ Exceedingly Good, Fast Past Thriller, Hooked from the Start!! Danger at ever turn!” says Dash Fan Book Reviews about Beginnings

“The atmosphere that the author creates is electric in places, … The action sequences are swift, brutal and gripping.” says Welcome to my Worlds.

And here is an embedded tweet:

Concluding the Blog Tour

In essence, I had 21 promotional posts and when each blog was published, loads of people shared it on Twitter (and lots more retweeted it to their followers.) Some shared it on Facebook and a small number of the reviews were posted on Goodreads on Amazon too which is brilliant way of furthering the success of this book. Did it increase my sales? Well no, not immediately… but I see this promotion as more of a long term venture and not an instantaneous sales boost. The exposure for Beginnings has been tremendous and great for raising awareness. The giveaway also earned me some extra likes on my Facebook page which tipped me over the ‘500 likes’ milestone. I am sure that over time, it will not only generate sales but promote the whole series.

Beginnings by Helen J. Christmas

A massive thanks goes out to all the Bloggers and most of all, to Rachel Gilbey for all the hard work she put into this. I will be doing another blog tour in April to promote the second book of the series, Visions. But in the mean time, here is a list of all the Book Bloggers who participated.

Me and My Books

Overdue Book Reviews

Chat About Books

The Eclectic Review

Emma The Little Bookworm

Wrong side of Forty


Sals World of Books

Dash Fan’s Book Reviews Dough_nut81

Hair Past A Freckle

Welcome to my Worlds

Being Anne

Chelle’s Book Reviews

Book Babble

Donna’s Book Blog

Reflections of a Reader

Book Junkiez

Stephs Book Blog

Fictional Rendezvous Book Blog

Read Along with Sue

One thought on “Kicking off the New Year with #BlogTour and #Giveaway

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